Optimize attention, emotion and choice in the store

Industry-vetted solutions for mapping stores, optimizing packaging, and boosting customer flow 

Test in store environments, and optimize your product positioning, price and promotions

Our unique expertise is in testing subconscious responses to everyday situations. We use mobile eye-tracking and EEG to measure the store experience as it unfolds over time.

Understand How Your Store Environment Is Perceived

In-store purchase behavior is largely affected by unconscious processes like mood, level of stress, time pressure, etc. as well as environmental factors such as background music, signage store displays etc. Using eye-tracking and EEG scanning, we can understand how these unconscious responses drives attention as well as identify different cognitive and emotional responses generated along the shopping experience. Get insights in to how you can improve the consumer experience in your stores, and optimize the context to nudge people into buying what

Test in-store signage and navigation

Mood map consumer experience

Explore effects of in-store promotion

Optimize shelf design

Possibility to do A/B split testing

Visual Attention Metrics

Percentage Seen

Percentage seen denotes the percentage of people who actively attended to a particular area or object of interest. The metric helps to highlight what is seen but also missed. Being able to understand people’s attention is a prerequisite for further neurobased analysis, and enables further discussion on top-down and bottom-up attention. 

Total Fixation Duration

Total fixation duration (TFD) quantifies the amount of time spent actively attending to a particular area or object of interest. Research has shown that time spent attending to an object can be a measure of preference and interest. As such, longer durations indicate a high level of interest, while shorter durations suggest that other objects might be more interesting. 

Time To First Fixation

Time to first fixation (TTFF) indicates the amount of time that it takes to look at a specific area or object of interest from stimulus onset. When comparing areas of interest, TTFF can show you which elements are drawing people’s attention. It effectively provides a measurement of visual stopping power and supports in identifying the nature of the attention.

Relative Time Spent

Relative time spent shows the amount of time spent actively attending to an object as a percentage of the time that the object was available in the field of view. When analysing attention towards a stimulus, Relative time spent takes the availability of the stimulus into consideration. This provides a clear idea of the attention-grabbing power of the object of measure.