Facial Coding

Measure consumer’s emotions with your own webcam

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Affectiva Facial Expression Analysis

Categorize and record expressed emotional responses

The Affectiva module enables the utilization of Affectiva’s leading facial expression
analysis on live webcam feeds or video recordings. Data can be viewed live, then analyzed
and exported, helping understand expressed facial responses.

Single platform for integrating and implementing facial expression analysis into human  behavior research

Categorize facial emotions based on landmarks, expressions, or valence

Cloud-based processing for rapid analysis of facial emotions


Non-intrusive and natural  
Facial expression analysis only requires a webcam
for recording the face, and can thus be carried out
in a wide range of environments. No intrusive measurements are required for recording natural facial
expression data. 

Rapid, unbiased results  
Affectiva’s facial expression analysis provides unbiased
measurements of emotional expressions. Understand
emotional expressions in real-time to stimuli and
come to conclusions quickly.


Vast range of data 
Affectiva provides data at the level of valence and
complex facial emotions all the way to individual facial
landmarks, that can be either examined within iMotions or exported for further analysis. This means you
can be as granular as you need to be in your understanding of participant’s facial expressions.

Advanced methods, advanced metrics

Affectiva unobtrusively measures unfiltered and  unbiased facial expressions of emotion, using just a 
standard webcam. Their technology first identifies a human face in real time or in a video. Computer vision 
algorithms identify key landmarks on the face – for  example, the corners of your eyebrows, the tip of 
your nose, the corners of your mouth. Deep learning algorithms then analyze pixels in those regions to classify facial expressions. Combinations of these facial expressions are then mapped to emotions. 

Affectiva measures 20 facial expression metrics,  alongside 33 facial landmarks, as well as interocular 
distance an head orientation. This information gives  rise to probability values that show the likelihood of 
one of the 7 basic emotions being exhibited: anger,  contempt, disgust, fear, joy, sadness or surprise. 
Summary scores of engagement and valence are also provided, giving you an overview of emotion.