One of the key advantages of CoolTool Emotions Measurement is that it is a part of NeuroLab solution. This allows to combine Emotions Measurement with other neuromarketing technologies in order to better understand emotions of people interacting with your product, marketing materials, website, etc.
More advantages of using CoolTool Emotions Measurement:
1. No expensive or complicated hardware. All you need is a simple web camera.
2. Automated reporting. Data derived from the images is presented in form of easy- to-read, comprehensive and informative report, which is generated automatically.
3. Multiple applications. You can use data obtained from emotions measurement for targeted improvement of your product, service, website design, marketing materials, etc.
4. Accumulated and individual results. Our system allows to trace both: dynamics of change of respondent’s emotional state throughout the test as well as every emotion a person felt at any particular moment of the test.