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Understand How Your Products Are Perceived

Consumers' perception of a product is generated by different cognitive and emotional responses - from seeing the product for the first time to actual usage. By applying eye-tracking and EEG scanning, we can assess and understand the emotional and cognitive journey of your product. This allows you to gain insights exactly when your product has a positive or negative impact on the consumer.

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Understand the emotional consumer journey

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Assess subconscious responses second by second

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Optimize package design

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Test product perception through the (five) senses

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Understand the differences between products

Visual Attention Metrics

Percentage Seen

Percentage seen denotes the percentage of people who actively attended to a particular area or object of interest. The metric helps to highlight what is seen but also missed. Being able to understand people’s attention is a prerequisite for further neurobased analysis, and enables further discussion on top-down and bottom-up attention. 

Total Fixation Duration

Total fixation duration (TFD) quantifies the amount of time spent actively attending to a particular area or object of interest. Research has shown that time spent attending to an object can be a measure of preference and interest. As such, longer durations indicate a high level of interest, while shorter durations suggest that other objects might be more interesting. 

Time To First Fixation

Time to first fixation (TTFF) indicates the amount of time that it takes to look at a specific area or object of interest from stimulus onset. When comparing areas of interest, TTFF can show you which elements are drawing people’s attention. It effectively provides a measurement of visual stopping power and supports in identifying the nature of the attention. 

Relative Time Spent

Relative time spent shows the amount of time spent actively attending to an object as a percentage of the time that the object was available in the field of view. When analysing attention towards a stimulus, Relative time spent takes the availability of the stimulus into consideration. This provides a clear idea of the attention-grabbing power of the object of measure.