How Fear In Adverts Stimulates Brand Attachment 

From the words "It's the last chance to get a discount" to the "Stop Climate Change Before It Changes You".


What Is Neuromarketing From Concept To Application

Sometimes it's misunderstood and perceived as some suspicious activity manipulating the consumer brain to make a purchase decision.


Marketing trends, AI, Neuro Tools: What is Behavioral Marketing?

Behavioral marketing is something you hear about more and more often nowadays. But can you exactly tell what it is?